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Project Overview:
A new e-cigarette series for Mevol, including the design of electronic display content. Mevol was founded in 2021 and is committed to bringing healthier living into every home through advanced technology and premium products.
Objective:
Unlike traditional e-cigarette designs, COSMO's design focuses on the sensory experience of interaction between the product and user. Drawing inspiration from sci-fi technology films, we use a space capsule theme, displaying the product's status through irregular text arrangement changes and hiding brand easter eggs within it, providing users with moments of surprise at different stages of product use.
Challenges:
Brand Alignment: Ensuring that the print designs align with Mevol COSMO brand image.
Audience Attraction: Creating eye-catching designs that stand out and attract a wider audience.
Consistency: Maintaining a consistent visual theme across all promotional materials.
Design Process:
Research & Discovery
Concept Development
Design & Layout
Print Production
Distribution & Implementation
Feedback & Refinement
Outcome:
The new print designs significantly boosted the event's visibility and attracted a larger audience. The materials effectively conveyed the elegance and sophistication of Celestial Symphony, enhancing its brand image.
Key Achievements:
Increased Attendance: Event attendance increased by 25%, with many attendees citing the attractive promotional materials as a key factor.
Enhanced Brand Image: The cohesive and elegant designs reinforced Celestial Symphony’s prestigious image.
Positive Feedback: Received widespread positive feedback from both attendees and stakeholders on the high-quality print materials.
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